The global sponsorship industry is set to break through the $70bn threshold by the end of the 2020.
A starling 78% of brands doing little to no measurement and evaluation of their brand partnerships.
But board directors and shareholders continue to demand greater evidence of the impact their brand partnership investments.
SPONSORSHIP ROI EXPOSED is a one-day summit taking place in central London on 26th February 2019 bringing together the industry’s leading players in sponsorship, sharing best practice, in measurement and evaluation that informs return on investment.
Leading brands that put measurement, evaluation and ROI at the heart of their sponsorship and brand partnerships
The best in-class specialists and agencies that administer proven processes for the evaluation of the impact of sponsorship on audiences
Rights holders that support the measurement & evaluation of the assets they deliver to their partners
Attending SPONSORSHIP ROI EXPOSED will be:
150 -200 “C-suite” and senior management from brands, rights holders and a limited number of agencies and consultants.
What you will learn:
We will reveal the “Holy Grail” of sponsorship & brand partnership practitioners:
Executive Vice President, Global Partnerships, AEG Europe
Vice President, International Partnerships and Sponsorship Strategy, AEG Global Partnerships